Search Engine Optimization (or SEO) refers directly to how well your website gets indexed within the non paid for results of search engines such as Google, Yahoo and MSN. The rank in which you appear against any keyword will depend on a calculation of multiple elements such as content relevancy, content popularity, content age, website quality and website location.
SEO should never be considered as an independent marketing channel. It is often difficult to hold various optimization efforts directly accountable for growth or decline in tracked activity (clicks/actions) plus it most commonly deals with site content and framework rather than external efforts. As such it should be treated more like a philosophy which can then be applied to other more traditional forms of online marketing and advertising.
DMD are here to help you achieve the most from your SEO efforts if you answer 'no' to any of the following SEO considerations:
- Do you understand the core principles of creating a successful SEO strategy?
- Do you feed your other advertising learnings into your SEO practices?
- Do you understand how site hierachy and navigability can affect your search listings?
- Do you think being offered guaranteed positions in natural listings by an agency is a lie?
- Do you understand how domain, hosting, and localization of a website and its assets affects SEO?
- Do you know what has more impact - 1,000 directory links back to your site or 10 contextual destination site links back to your site?
- Do you know what PageRank really means?
- Do you know how to establish trust and understanding of SEO for other colleagues of yours?
- Do you know what your competitors stance on SEO is and what lengths they're going to to address it?
- Do you understand the importance of relevant and fresh content on your website?
Even if you answered 'no' to only one of the above questions you should get in touch. We offer a service level that ranges from having a few conversations on the phone and by email to a fully managed service whereby we'll help produce, execute and continually track and improve SEO activities.